How strategy Nokia in 2010?
arrival of the BlackBerry smartphone from RIM has forced Nokia strategy changes, as well as several other well-established brands from Korea and the United States. So it is with mobile phones is true of local brands of products from China. Even the original iPhone had horrendous repercussions in Indonesia in the process of its presence was not able to reduce the BlackBerry market. 2009 This year’s Blackberry year. How well-established brand mobile strategy faced by RIM penggerogotan this market?
Since the beginning of the second semester of 2009 I was disappointed with Nokia. The phone is a mainstay of mine for this was slow to face market competition by RIM. Several times I post on this blog to criticize the strategy of Nokia. But until the end of this epidemic, although it does not make a lover of “satisfied” Nokia has done a few strategies to regain consumer empathy.
We know that Nokia is so far ruled the world mobile phone market and Indonesia, would not stay still to see its market share is declining. Some effort was started in the release, including the release Qwerty phone for business and mobile phone features touch screen with music mainstay.
In addition to the medium also released the phone with the features rely on Nokia Life Tools, Nokia tried to continue the pursuit of success from E71 through E72 series which comes with a rich messaging feature. However, the answer from this experiment can not say as successful pursuit of what he did before.
This strategy did seem slow to restore the lost market. We wait for what the strategy will be Nokia in 2010. Get up from your comfort during this Nokia!
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