Semester 2 of 2009 was the year China’s smartphone market production in Indonesia. At least not after the sale of bundling with telephone operator services that really boost sales. This is a ‘threat’ to established brands such as Nokia, Sonny Ericsson, Motorolla etc that provide smartphones with high prices despite the relatively similar features. Unlike the marketing of motorcycle products which ‘failed’ shifting product-brand motorcycle Japan, China succeeded in undermining considered smartphopne markets such well-established brand.
In early 2009 China’s production of inexpensive smartphone is already flooded the market in Indonesia, but the user experience of China’s motorcycle was not enough to satisfy its customers have made prospective buyers of products smartphones China should think again. But maybe they forget that the smartphone is very different from the functional motorcycle. Able to survive until half a year just enough member smartphone products for customer satisfaction because it was already causing saturation with the use of smartphone-it’s just (must change the model). With a cheap enough price, consumers have no objection to quickly change the model, although resale price smartphone certainly not as high as China’s smartphone prices established brands. Understandable, since the new purchase price is also quite cheap.
The success of China’s production of smartphone sales are also supported by blackberry fever in Indonesia, particularly with designs that facilitate qwery smartphone users in the operation. This design in a total sample of smartphone products that China is very attractive prospect, even in the case of blackberry design, very similar if not exactly copied.
Tit for tat, this is the era where there was a shift to a consumer lifestyle of the “brand-based”. towards “design based”.
That is, so far people are very fanatical about a certain brand of smartphones (although at lower levels), but with the presence of China is similar smartphone blackberry smartphones to make them move without the brand of fanaticism, but rather tend towards the design of the smartphone. This opportunity is utilized by mobile telephone operators in Indonesia to get new customers by bundling services sales.
The question is what strategy will be used by established producers such as Nokia smartphones, Sony Ericsson, Motorola, etc. to block the reduction of the smartphone market by the China brand? This is a reduction in the market segments ‘low end’ by China. Do not forget, in the market segments ‘height end’, their markets are also taken by the marketing blackberries really bombastic in Indonesia!
Nokia, Ssonny Erycsson & Motorola mampukan hadang smartphone China? | Share Our Secret says:
[...] produk yang saya beli. Hal ini diduga kuat karena imbas pemasaran blackberry seri Gemini dan smartphone murah yang produksi oleh China terutama type [...]
November 18, 2009, 8:31 pmNokia, Sony Erycsson & Motorola smartphone enables blocking China? | Business Reference says:
[...] Blackberry smartphone presence Rp 3 million-an (even the prices continue to decline later) that type gemini clear blackberries give great impact on the marketing of conventional smartphones established brands such as Nokia, Sony Erycsson, Motorola etc.. [...]
November 19, 2009, 12:58 pm